Meiko UK and European WaterCare are launching a charity promotion based on the sales of water softeners.
Manufacturer European WaterCare is producing a special run of PINK softeners for Meiko.
For every softener sold between now and June 6, 2018, Meiko UK and EWC will jointly donate £50 to the charity Against Breast Cancer who fund pioneering research into new treatments, tools for earlier diagnosis and advice to reduce the risk of recurrence and secondary spread.
Caterers nationwide can order softeners by contacting either Meiko or EWC, or by contacting their local catering equipment distributor.
The charity promotion is being supported by Meiko’s head office team and its Regional Sales Managers, all of whom can offer advice on the right size and type of softener to use.
Paul Anderson, Managing Director of Meiko UK: “I’m very excited about this new promotion as it is a cause close to my heart. I hope the industry gets into the pink and orders plenty of the charity softeners and between EWC and Meiko we can both raise the awareness of breast cancer and help with the donations.”
The “hot pink” softener will be on display on the Meiko stand 1610, at Hotelympia 2018.
If you don't need any water softeners but would still like to donate, click here to go to our ‘Just Giving’ page.